Although marketing investments are difficult to measure Although marketing investments difficult to measure the precise units, because the funds invested and brand positioning through backsignificantly for many years,
However, some segments of the marketing campaign can immediately see the results.
So GAST 2013th campaign had the following values:
In the period of the campaign press has published 211 articles, with a total area of approximately 83 pages of Vecernji list ..
Articles published by the 48 press publications; national 55%, of which 69% dailies, weeklies 23%, and by 4% bi-weeklies and monthlies
In the calculation of the press we didn`t included paid ads for fair Gast giving another 54 pages 1/1 in 17 daily newspapers and professional journals.
Various local and foreign radio stations have published 78 articles about fair Gast, duration of 4 hours and 26 minutes, 71% at local stations, 21% of Bosnia and Herzegovina.
As a contribution are not considered radio advertising for fair Gast which are additionally occupied 12 hours and 47 minutes at 12 local and 6 BH station.
National TV stations have published 42 reports, mostly in prime time informative shows, lasting 2 hours and 37 minutes.
In TV time isn`t included publication of TV spots for fair Gast in further period of 1 hour and 3 minutes.
OTHER MEANS OF VISUAL COMMUNICATION AND ADVERTISING
Wallscape in Zagreb, the Sava street, 120 m2, 6 months lease
Billboards at frequent locations, 45 days campaign
Banners on the web portals of institutions and exhibitors, media sponsors …
LED display at the entrance to the fairground visible 24 hours a day, LCD screens mounted inside and outside the presentation hall ..